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Category: Uncategorized

Creating Your Own Online Product

Posted on January 1, 2019 in Uncategorized

There are many ways to make money online. Gurus are always selling their own techniques. If you listen to one piece of advice you’ll go in one direction. If you listen to another you’ll do something different. And of course, each teaches that the other person is wrong. But there is one thing they all agree on. And one thing they all engage in.

If you want to create real income you need to start by creating your own online product.

But why?

Why do you need to go to all the effort involved in creating your own online product? Not just once but many, many times? That’s a heck of a lot of effort. So why?

There are a number of other ways to make money online. You can:

1. Sell physical products

2. Sell other peoples products as an affiliate.

3. Sell ClickBank products.

4. Sell advertising space.

And that’s just a few of the major methods.

So why would selling online products be so profitable in comparison?

Let’s start by examining the other methods. Selling advertising space is one way to make a few extra dollars. But to make real big money you need a great deal of traffic. And traffic of that magnitude is difficult to get and expensive to service.

So what about affiliate and ClickBank marketing? In both cases, you are getting paid for your own efforts. And that’s it. Effectively, you aren’t running a business you’re a commission salesperson. And you’re being paid like a commission salesclerk. You can’t leverage other people’s efforts. At least with affiliate marketing you are typically supporting a high ticket, high commission product. With ClickBank you’re not even selling that.

That leaves physical products. Typically physical products are other people’s products — you’re just the retailer. And like most retailers you get a portion of the sale — and only a portion. But even when the product is your own you’re faced with two problems. Fulfillment and shipping. You either need to pay someone to handle fulfillment for you. Or you’re going to have to take the time out of your own busy schedule. And the product still needs to be shipped. So the costs to you are very high.

Your own online products on the other hand don’t have these issues. Yes, you have to create them. But you control the process. In fact, that’s the byword for online products — control.

You control the marketing. So if you want to sell all by yourself you get to keep all the commissions.

On the other hand, if you want to sell through affiliates you determine how much commission you will pay them for sales. Not only that but you get to decide what constitutes a sale. And you get to leverage other people’s efforts to enhance your income.

Traffic also isn’t the issue that it is with advertising. Yes, you need to attract traffic but it’s a reasonable level not an extremely high level as it needs to be with advertising.

Online products don’t require any effort or cost for fulfillment. Basically you put the product up on the web, connect your sales process and you’re done. So shipping and handling costs are a thing of the past. And the occasional decision to create a physical product from an online product as a marketing shake ’em up. And unlike physical products there is very little cost involved in packaging or keeping an inventory.

Why Product Activation For Software is Becoming Widespread

Posted on December 31, 2018 in Uncategorized

Product activation is widely used by software vendors to protect their applications and enforce license agreements. While some users object to any form of license management, modern product activation systems are superior to other techniques from both the vendor’s and the end-user’s perspectives.

Software vendors use license management for a variety of reasons. They are often concerned about protection from piracy, and protection against users exceeding their agreed license terms (such as the number of installations that run in a customer company). License management also allows the software vendor to develop, distribute, and support one version of their application, but offer different license terms at different prices to different markets.

For example, the vendor can use the licensing mechanism to provide trial licenses, perpetual licenses, subscription licenses, set limits on the product features or modules enabled, set usage limits, combination’s of all of the above, and offer straightforward upgrades in capabilities, all with just one executable (some license management systems even allow the vendor to also offer floating licensing either over the end-customer’s network or the Internet based on this same executable). Finally, license management can enable the vendor to automate fulfillment, management and reporting, so reducing operations costs and offering immediate delivery worldwide 24×7 to their customers.

A key concern for software vendors is ensuring users don’t just give the software to unlicensed friends and colleagues, or even post it on the web for anyone to download. The standard solution is called node-locking, where each user’s installation is locked to one or more parameters of their system, such as the MAC address. Each time the application runs, it reads, say, the MAC address of the computer where it is running, and will proceed only if the address it reads matches the one recorded for that license.

Older approaches for license enforcement include dongle-based licensing and key-file-based licensing. A dongle is a hardware device that plugs into the user’s computer; when the application runs it checks for the presence of the dongle and will run only if it finds it. Dongles do therefore allow the user to move their license around, but only by physically relocating the dongle. With key-file-based licensing, the license limits and node-locking parameters are encrypted in a file, which is sent to the user and read by the application each time it runs.

These approaches have a number of disadvantages. Dongles require the distribution of the hardware, with all that entails in material cost, shipping cost, delivery times and management by the vendor. They are widely disliked by end-users, who don’t want to wait for them to arrive, keep track of them, have them stick out of their computer and so on.

Key-based licensing improves on dongles as the encrypted key files can be delivered immediately by email, and impose no hardware burden. However, they do require the user to provide the names of the locking parameters (or run a utility to read them), and do not allow users to readily move their license from machine to machine, as such a move would require a new key file. An upgrade to a user’s license, such as extending a subscription, also requires the generation and delivery of a new key file.

Product activation improves on these older approaches. Fulfillment is immediate as with key-file-based licensing, but the node-locking is accomplished automatically at activation time, so the user is not required to supply any information, and indeed is unaware of the specific parameters to which the license is locked. Modern activation systems also support the relocation of a license by the user, who can activate their license on one system, then perhaps months later deactivate their license on that first system and activate it on a second system. The activation system ensures only one copy of a given license is active at any one time, thus addressing the vendor’s concerns, but the user can move their license from, say, their office machine to their laptop, then to their home machine, as they wish. The activation system can also automatically transfer user settings, so the newly-activated installation comes up exactly as the user had configured the old one.

If the user upgrades their license, perhaps by converting a trial license to a production license, extending a subscription, or purchasing additional features or modules, the vendor simply updates the record for that user in the hosted activation system, and the user clicks a menu command to update their license, causing the new limits to immediately take effect.

Product activation systems therefore meet the software vendors’ need to protect against piracy, offer a range of license models, and automate operations, but remove many of the inconveniences and costs of older license management systems. Early product activation systems that didn’t support such capabilities as activation on disconnected systems or license relocation did give the approach a bad name, but modern product activation systems have this flexibility so are gaining acceptance with vendors and users.

Building a Catalog of Online Products

Posted on December 29, 2018 in Uncategorized

How many times have you heard that you must have your own products in order to make money online? How many times have you seen someone offering a course on how to make big money writing eBooks? How many times has something about the pitch just seemed wrong? Or at least sounded a little like snake-oil?

Well, you’re right to question the concept.

Yes, you really do need to have a list and your own products in order to make the big money in internet marketing. But you’re never going to make a fortune with a single eBook. Sorry, it isn’t going to happen. At least it isn’t going to happen to the vast majority of us.

In order to make money over the internet, you need a catalog of online products. Not just one product but a line of related products. After all, once you sell one product to a person and turned them into a rabid fan, wouldn’t it make sense to try to sell them more products? In any other market that’s where your major sales come from. And the internet really isn’t any different. But to do that you need a product line, meaning a catalog of related online products.

But how do you do this?

In this article, I’m going to explain one technique for building a catalog of online products.

Creating an online product always begins with an analysis of your customers. It can be existing or it can be a predicted customer. In any case, you need to develop a picture of your target customer.

Once you’ve done that you need to identify their motivators. What is it that will make them want to buy your product? What problems are they facing? What is going to happen in their future that they want to avoid? What would they like to happen?

Step three is to determine a solution. How can your topic or product solve their problem? How can you create a teachable system for solving their problems, achieving their goals or avoiding their fears?

Okay, now you’ve got something to sell them. All that’s necessary is to turn it into a product. Or two. Or three.

Start by identifying what products you need to create to support this line. What will be your freemium? What will be your introductory product? What will be your midrange product? What will be your high value product? Now keep going. What will be your marketing products?

Now that you’ve got one product line defined it’s time to consider the rest of your catalog. Start by going down. How many other people can you sell this product to with only minor adjustments?

Then go wide. What similar products can you create that your customers might like?

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